About GCBU™
The Movement, The Mindset, The Community
GCBU™ (Get Comfortable Being Uncomfortable) is more than just a phrase—it’s a movement. It’s a mindset shift that challenges you to step beyond your comfort zone, embrace discomfort, and unlock your full potential. In a world that often encourages safety and predictability, GCBU™ stands as a call to action for those who refuse to settle, who thrive in adversity, and who know that real growth happens in the uncomfortable moments.
The GCBU™ Philosophy
At its core, GCBU™ is about resilience, discipline, and the pursuit of personal and professional excellence. Whether you’re an athlete pushing past your limits, an entrepreneur taking risks, or someone striving for self-improvement, this philosophy applies to every aspect of life. Growth isn’t found in ease—it’s forged in the struggle, the failures, and the willingness to keep going.
The GCBU™ Community
This community is for those who want more—more challenge, more impact, more growth. We’re a tribe of discomfort seekers who believe that adversity isn’t an obstacle; it’s the way forward. Through shared experiences, insights, and challenges, we support and push each other to be stronger, braver, and better.
Joining GCBU™ means embracing a new standard for yourself. It means showing up even when it’s tough, taking risks when others hesitate, and committing to a life of continuous improvement. Because at the end of the day, success isn’t about staying comfortable—it’s about getting comfortable being uncomfortable.
Are you ready to step up? Welcome to GCBU™.
Our Community Members
get results
"Bob Molle's teachings from GCBU have been a game-changer. His philosophy of embracing discomfort has provided a fresh perspective that resonates deeply. Bob's practical strategies and engaging approach have led to improved collaboration, increased productivity, and a renewed sense of purpose. His insights have truly made a lasting impact on everyone who has had the privilege to learn from him."
Robert Kiyosaki
"As a current recipient of Bob's executive consulting, I can attest to the transformative power of his approach. Bob's insights and strategies are practical, incredibly effective, and tailored to my unique needs. His method of embracing discomfort and pushing boundaries has revitalized my professional outlook and performance. I've seen a remarkable improvement in my ability to adapt, innovate, and achieve my goals."
Tanvir Bhangoo
"At SkipTheDishes, we needed someone to inspire our team and provide actionable strategies to break through our challenges. Bob Molle's coaching unlocked new levels of performance for our team. By identifying and leveraging our strengths, Bob helped us redefine our goals and create a culture of continuous improvement. His unique blend of motivation and practical advice had an undeniable impact; we became more focused, driven, and equipped to tackle any challenge that came our way."
Jeff Adamson
